Sony: 3D Handycam launch
Sony had a simple objective for the release of their Handycam 3D and Bloggie 3D video cameras in the summer of 2011: inspire people to create their own personal 3D content.
The electronics giant turned to Merge for their extensive expertise in 3D and proven track record with a fast and light production models.
During a month long shoot with pre-production cameras in New York City and the Hawaiian Islands, Merge created three commercials targeted at action sports enthusiasts, aspiring filmmakers, and families.
We had the pleasure of working with singer songwriter Brian Bonz who did the soundtracks for family and filmmaker. Brian is not only a really talented indie musician (as evident in Kid Stuff, song for the family Handycam 3D segment), he has a well developped cinematic eyes and ears, evident in the expansive sound track for Filmmaker.
Merge delivered a wide range of assets: three tightly edited 3D commercial trailers, a high quality video library strong enough to hold it’s own against 3D footage shot on much more expensive cameras, extensive stills used for packaging, and behind the scenes documentation to inspire professionals and consumers alike to create 3D content.
Sony Handycam 3D spot: eycandy for filmmakers
Sony Handycam 3D spot: family vacation
Sony Bloggie 3D spot: action sports
The Sony TD-10 Handycam 3D: small, full 1080 resolution to each eye and an amazing 3D LCD screen.
Jerome swims with very 3D sharks at the Maui Ocean Center
Motion control timelapse set up at a Buddhist monastery, Oahu
The spot below was all shot on the Bloggie, a $250 3D camera.
Mounting the Bloggie to the wing of a Hangglider in Oahu.
Shooting a skimboarder in Maui.
Bloggie in action shooting motorcorss in Oahu.