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<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Fri, 30 Jul 2010 17:31:34 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.mergegroup.com/how-we-partner/"><rss:title>How we partner</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/</rss:link><rss:description></rss:description><dc:language>en-US</dc:language><dc:date>2010-07-30T17:31:34Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.11.5 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/how-we-partner.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/sony-nex.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/meskada-a-film-by-josh-sternfeld.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/the-strangers-land.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/nau-69-mercer-st.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/archangel-3d-film.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/jockey-fast-light.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/grading-for-godard.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/level-agency-stills-motion.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/horny-toad-brand-story.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/national-geographic-klamath.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/national-geo-longevity.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/ge-renewable-energy-spot.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/santiago-cuba.html"/><rdf:li rdf:resource="http://www.mergegroup.com/how-we-partner/leda-print-broadcast.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/how-we-partner.html"><rss:title>HOW WE PARTNER</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/how-we-partner.html</rss:link><dc:creator>David</dc:creator><dc:date>2014-06-09T19:03:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Merge combines timeless imagery and a fearless embrace of technology to create visual content for the web, broadcast, print and beyond.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/digitalcampfire_v3.jpg?__SQUARESPACE_CACHEVERSION=1260479454993" alt="" /></span></span></p>
<p>We are the eye of a National Geographic photographer united with two decades of post-production and production expertise.&nbsp; We cut our chops the old fashioned way but are not beholden to habits or structures that no longer make sense.&nbsp; Merge is built around the premise that the old paradigms for content creation, post and distribution have changed.&nbsp; <br /><br />At our core is an ability to to take traditional needs and seamlessly express them in old ways, new ways, and ways that have not been thought of yet.&nbsp; Whether it is our nimble production model, a blend of art direction and improvisation, the integration of stills and motion, 3D, site specific digital cinema installations, or the use of dynamic technology like 4K RED and Scratch.&nbsp; What people who have worked with us understand is that we are naturally adaptable and thrive at the intersection of tradition and change.</p>
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<p>x</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/sony-nex.html"><rss:title>Sony: NEX</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/sony-nex.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-06-29T09:35:40Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>When Sony needed to introduce the world's smallest DSLR video camera they turned to Merge.&nbsp;</p>
<p>Sony's mission was clear: show off the groundbreaking still and video features of the Alpha NEX cameras while inspiring people to pursue their own passions in photography and filmmaking.</p>
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<p>With a small crew and the expert guidance of Sony's Lisa Gonzalez, Merge shot a dynamic mix of improvised and scripted scenarios on locations across South America.&nbsp; The entire job took less than a month from concept to delivery.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/IMG_2525.jpg?__SQUARESPACE_CACHEVERSION=1277805055064" alt="" /></span></span></p>
<p>The Sony Alpha NEX-5 in action.... don't let the size fool you!</p>
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<p>David McLain shooting the Sony NEX-5.</p>
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<p>Fixers rule!&nbsp; Gustavo Arenas, the best guide in Chile, shows the way to Lisa Gonzles and Jerome Thelia.</p>
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<p>On location with horseback riders in Sand dunes near the Chilean seaside resort town of Valparaiso.&nbsp;</p>
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<p>Andreas Burgess gets harnessed in for an aeriel shoot.</p>
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<p>David McLain shooting in god light on an unnamed mountaintop in the Andes.</p>
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<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/meskada-a-film-by-josh-sternfeld.html"><rss:title>Meskada, a film by Josh Sternfeld</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/meskada-a-film-by-josh-sternfeld.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-04-22T14:54:42Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/meskada-pics/A119_C007_0623AN_013.jpg?__SQUARESPACE_CACHEVERSION=1271956644118" alt="" /></span></span></p>
<p>Jerome Thelia was post-production supervisor and colorist on Josh Sternfeld's second feature film, Meskada, premiering at the Tribeca Film Festival in New York City in April 2010.</p>
<p>Tribeca screening information <strong><a href="http://www.tribecafilm.com/filmguide/meskada-film31136.html">here</a>.</strong></p>
<p>Official website and trailer: www.meskada.com</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/meskada-pics/A001_C019_0604LF_020.jpg?__SQUARESPACE_CACHEVERSION=1271956668648" alt="" /></span></span></p>
<p><br />After seeing Josh Sternfeld's first film, Winter Solstice (2004) and reading his script for Meskada Jerome was a fan.&nbsp; "He directs and writes with such remarkable subtlety and restraint.&nbsp; I was full of admiration for Winter Solstice and the Meskada script.&nbsp;&nbsp; The fact that I was brought in so early on allowed me to really think about the material ahead of time, imagine what it could look like and plan a post pipeline that would work as efficiently as possible given our budget.&nbsp; When I got the first dailies I felt like I already had a good idea what Josh and Danny (Danny Sariano, DP) were going for.&nbsp; It's great going into a project with a lot of admiration for the director."</p>
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<p><br />The Story:<br />The small, affluent town of Hilliard is rocked to its core following the brutal murder of a young boy. Heading the investigation, local detective Noah Cordin (Nick Stahl, In the Bedroom) follows a lead that takes him back to his hometown on the other side of Meskada County, Caswell, a town forced to the brink of destitution in the wake of the recession. As his investigation picks up intensity, Cordin is torn between old loyalties and new responsibilities, and the victim's grieving mother launches a battle of will and vengeance with the citizens of Caswell. The ensuing rift between these two vastly different communities in troubled rural America soon opens wide, igniting a full-on class war&hellip;.</p>
<p>The cast includes Nick Stahl (Thin Red Line, Sin City), Rachel Nichols (Star Trek, Charlie Wilson's War), Jonathan Tucker (The Virgin Suicides, Sleepers), Kellan Lutz (Twilight), Norman Reedus (The Conspirator) and Grace Gummer, daughter of Meryl Streep in her feature film debut,</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/meskada-pics/A092_C002_0619VV_30002.jpg?__SQUARESPACE_CACHEVERSION=1271956732928" alt="" /></span></span></p>
<p>&nbsp;&nbsp; <br />Josh, Jerome and cinematographer Danny Sariano talked early on about the potential difficulties in shooting a complex dramatic script with many night scenes in a very short amount of time (4 weeks).</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/meskada-pics/A022_C007_0610AH_007.jpg?__SQUARESPACE_CACHEVERSION=1271956754944" alt="" /></span></span></p>
<p><br />Before shooting began, Danny and Jerome shot low-light tests to see just how far they could push the Red before noise and color were really compromised.&nbsp; Night in particular can be challenge for both colorist and cinematographer, particularly when both want to achieve a naturalistic look that still supports drama - on a budget.&nbsp; Where an incredibly lean production schedule forced hastily lit scenes we attempted to bring in a cinematic sexiness to the picture adding blurs and painting in shadows and light in post.&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/meskada-pics/A123_C011_0624FK_015.jpg?__SQUARESPACE_CACHEVERSION=1271960012891" alt="" /></span></span></p>
<p>"Phyllis Housen (editor) was such a joy to work with.&nbsp; She brought in tension in all the right places and a really visual style that pushed the color work in places I wouldn't have thought of going otherwise.&nbsp; There are a couple of dissolves with such attention to composition and timing they seem planned in advance, but that's one of the things a great editor can bring to a film."</p>
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<p>"Like in music, it's always tempting to rock out in color work.&nbsp; You maximize dynamic range, make faces pop, push saturation, bend skin tones into their most pleasing hues, and often interplay cool shadows against warm highlights - this is the equivalent of three chord rock: it's a solid formula,&nbsp; there are infinite variations, all pleasing and if it's done well it works every time.&nbsp;&nbsp; This is what drives a lot of commercial work and definitely has it's place.&nbsp; It can be a lot harder to play slow and soft with lots of dynamics - pull back and focus on subtle but often very complex visual cues that support the arc of a scene.&nbsp; This is what we attempted to do on Meskada, on a limited schedule and budget.&nbsp; Our Assimilate Scratch system allowed us not only to turn around Red dailies really quickly during the shoot, so production was able to react and adapt, but we were laying the ground work for a look in the final color grade at the same time." <br /><br /></p>
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<p>﻿</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/the-strangers-land.html"><rss:title>The Stranger's Land</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/the-strangers-land.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-20T15:20:59Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>The Stranger's Land is a feature documentary by Xavier Marrades.</p>
<p>A Spanish expat returns to his native Catalan village to reveal the idiosyncrasies of life as it unfolds; children at play, the gossip of card-playing grandmas, the secret lives of cats, preparations for festivals that reveal age-old contradictions.&nbsp; Marrades creates a startling collection of simple pleasures and sublime banalities, finding the strange in the familiar and the familiar in the strange.&nbsp; This gifted filmmaker's contemplative eye for beauty in daily life is equaled only by his ear for it's intrinsic humor.</p>
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<p>&nbsp;Xavier Marrades was a graduate student in the Photography and related media department at the School of Visual Arts when I was advising him on his thesis project.&nbsp; The project was interesting, based on adding motion to photography, but he had other things on his mind.&nbsp; He eventually took a hiatus from the program, bought a Sony HDV camera and went home to Spain for several months.&nbsp; When he came back he showed me a rough cut of the Stranger's Land, a film that he had shot and edited entirely himself.&nbsp; I was blown away by the material.&nbsp; It was personal, yet universal, simple and elegant.&nbsp;</p>
<p>In the 2-3 years to follow I committed to helping him finish the film in whatever way I could.&nbsp; We struggled with the techincal limitations of the camera at first, devising a post-production workflow in which every frame of the film would be processed individually to eek out as much quality as possible.&nbsp; I taught Xavi the basics of color grading and he did a pass on the film, revealing that he was in fact color-blind.&nbsp; I did another pass using the Assimlate Scratch system, bringing the images to a place that felt as natural and true to his vision as possible.&nbsp; We're very proud of the finished result: a feature length personal essay - slow and contemplative, but never boring. &nbsp;<br /><br />Jerome Thelia<br />Partner, Merge</p>
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<p>The Stranger's Land is screening at</p>
<p><strong>Anthology Film Archives in New York City</strong></p>
<p><strong>Tuesday, February 2nd, 7:30 pm</strong></p>
<p>more information at www.thestrangersland.com</p>
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<p>Working closely with Eugenie Frerichs of Nau and Rodrigo de la Parra of Hopr, Merge designed multi-panel motion picture vignettes that evoked the Nau philosophy and esthetic - clothing for artists, activists and athletes: beautiful spaces (Ace Hotel, Sandbox Studios), considered lifestyle choices (bike commute in the rain, Sweet Pea Bike Shop) and ambient scenes (migrating geese).</p>
<p>We shot for six days on location in and around Portland, Oregon, making the most of advance scouting done by Tahni Holt and Eugenie Frerichs, while staying true to Merge's editorial improvisation style (see the geese vignette).&nbsp;</p>
<p>Nau's spiritual home, Portland is a wonderful city; a unique blend of sustainable urban architecture, transportation and landscapes, alongside amazing parks and old growth forests.<br />We shot mostly slow-motion and timelapse with Merge's&nbsp; Red camera and used Scratch DI tools to grade and transfer the 4K and 3K images.</p>
<p>Jean-Pierre Viellet of Siteworks made invaluable contributions in the physical installation bringing years of expertise in designing cutting edge retail interiors.</p>
<p>The installation is running on 5 Mac minis networked together using a fantastic shareware video installation program called Multiscreener, designed by Zach Poff (thank you Zach!) that keeps all 5 HD streams in sync. <br />The end result is a magnificent series of vignettes that run on a loop, projected on three 6'x4' windows and a giant 21' skylight, beamed from 5 projectors.&nbsp; The experience is akin to walking through a cathedral with video stained glass, best viewed after dusk.<br />&nbsp;<br />Driven by Design</p>
<p>a video installation at Here/Nau/NYC, 69 Mercer St. through December 31st.</p>
<p>Project lead: Jerome Thelia</p>
<p>Portland crew:<br />Creative Director for Nau: Eugenie Frerich<br />Cinematography: David McLain, Jerome Thelia, AC<br />Production Coordinator: Tahni Holt</p>
<p>Design/Post: Rodrigo de la Parra, Makoto Sato, Chris Difiore, Hopr.com and Jerome Thelia, colorist</p>
<p>Installation build masters: Erin Smith, David Henry Haan, Jean-Pierre Viellet, Steve White</p>
<p>www.nau.com</p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/archangel-3d-film.html"><rss:title>Archangel: 3D film</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/archangel-3d-film.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T23:38:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Jerome Thelia of Merge served as Post Supervisor, 3D colorist and visual effects artist for the 3D short Archangel, laying groundwork and honing skills for Merge to shoot it's first 3D commercial spot in early-February, 2010.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/AA_filmgrab_kiss.jpg?__SQUARESPACE_CACHEVERSION=1263309677345" alt="" /></span></span></p>
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<p>Archangel is a short 3D (stereoscopic) action film directed by James Lawler.&nbsp;</p>
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<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/AA_Scratch_screengrb.jpg?__SQUARESPACE_CACHEVERSION=1263236791145" alt="" /></span></span>&nbsp;</p>
<p>Merge's Assimilate Scratch system equipped with a 3Play Pro stereoscopic display processor was the hub for 3D, vfx and color grading work.&nbsp; The film was shot in 3 days, while the 3D color grading and vfx work (55 vfx shots) was completed by Jerome in his studio with help from compositor Jonathan Podwill in the following months, using After Effects and Shake.</p>
<p>The result is an 8 minute short film, with beautiful depth, a dark palette, and a high-octane figh scene.&nbsp; Merge's Jerome Thelia brought 3D expertise as well as a unique take on color in 3D space to the table, creating an unusual desaturated color palette to the film that emphasized mood and depth to complement Brian Rigney Hubbard's world-class cinematography.&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/AA_filmgrab_apartment.jpg?__SQUARESPACE_CACHEVERSION=1263236915721" alt="" /></span></span></p>
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<p>Director James Lawler and Director of Photography Brian Rigney Hubbard on set with two Red cameras and the P+S Technik Stereoscopic rig.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/AA_chainchick.jpg?__SQUARESPACE_CACHEVERSION=1263237034266" alt="" /></span></span></p>
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<div style="margin: 0px;"><span style="font-family: Helvetica; font-size: small;">One night only, screening at the Dolby Theater, in Midtown, NYC<br />2K Dolby 3D projection</span></div>
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<div style="margin: 0px;"><span style="font-family: Helvetica; font-size: small;"><strong>Wednesday, January 13 at 7pm</strong></span></div>
<div style="margin: 0px;"><span style="font-family: Helvetica; font-size: small;"><strong>1350 6th Avenue at the Dolby Screening Room at 55th Street</strong></span></div>
<div style="margin: 0px;"><span style="font-family: Helvetica; font-size: small;"><strong>New York City</strong></span></div>
<div style="margin: 0px;"><span style="font-family: Helvetica; font-size: small;"><strong>USA</strong></span></div>
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<div style="margin: 0px;"><span style="font-family: Helvetica; font-size: small;">Post supervisor, colorist (and all-purpose 3D animal) Jerome Thelia, director of photography Brian Rigney Hubbard, and director&nbsp;James Lawler will do a Q+A after the screening to talk about making the movie, what it's about, and what the challenges and rewards artistically and technically are of making a 3D movie. &nbsp;Especially when it's indie.</span></div>
<div style="margin: 0px;"><span style="font-family: Helvetica; font-size: small;"><a href="http://www.archangelthemovie.com/" target="_blank"><span style="color: #0020de;"><span style="text-decoration: underline;">&nbsp;</span></span></a></span></div>
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<p><a href="http://www.archangelthemovie.com"><strong>&nbsp;www.archangelthemovie.com</strong></a></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/jockey-fast-light.html"><rss:title>Jockey: fast + light</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/jockey-fast-light.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T23:00:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Jockey art director Eric Olson challenged Merge: create a new ending that matched the epic look and feel of an existing high-end broadcast spot shot in Prague on 35mm film.<strong><br /></strong></p>
<p><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2147518&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2147518&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br /><a href="http://vimeo.com/2147518"></a></p>
<p><strong>Broadcast:</strong><br /> Merge used a small crew on location in the golden wheat fields of Palouse, WA, along with a crane and Merge's Red camera package. In post, Merge's in-house Scratch color grading and vfx capabilities offered the client a seamless and personalized finish.&nbsp; The spot was recut to accommodate a new ending, a vfx light blast was created to transition into the wheat field, and paint and roto touch-ups were applied to the models and the wheat field.</p>
<p>Jockey Art Director Eric Olson: "Merge has a unique production model that integrates shooting and post. The final shot really brought our spot to a new level at tremendous value relative to a traditional production company. Having a rough-cut on my i-phone the morning after the shoot was pretty damn cool as well... everything with Merge from production to post, stills, vfx and motion, is nimble and collaborative."</p>
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<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/grading-for-godard.html"><rss:title>Grading for Godard</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/grading-for-godard.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T22:56:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Criterion, the distributor and acclaimed preservationist company, chose Jerome Thelia of Merge as the colorist for the re-release of the film, <strong>2 or 3 Things I know about her,</strong> directed by Jean-Luc Godard in 1967.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/Merge_Godard_02.jpg?__SQUARESPACE_CACHEVERSION=1263239042500" alt="" /></span></span><br /><br />A film to video transfer done some years earlier had been supervised by legendary cinematographer Raoul Coutard and was used as a color, framing and timing reference in the color restoration process.<br /><br />The film was shot like a dramatized documentary, illustrating and exaggerating the emotionless lives of characters in the new Paris of the 60s, where commercialism mocks families getting by on small incomes; where prostitution is a money-spinning option; and where people are coldly resigned and immune to the human nightmares of Vietnam, and the possibility of future atomic war.<br /><br />&ldquo;We used the cinematographer supervised TV transfer as the reference for color within SCRATCH, Merge's color timing system&rdquo; says Thelia. &ldquo;Our goal was to clean up yet maintain the original texture and look of the film, while making the most of the latitude of a new high-definition transfer. Thelia adds, &ldquo;we were able to bring color, texture and photographic details to shots that had never before been seen in this masterpiece.&nbsp; Godard has always down-played the skill that goes into some of his films, but one look at "2 or 3 things", and it's clear that you have a cinematographer and director working at an extremely sophisticated level in their use of color.&nbsp; It's a beautiful and unusual film, and it was a privilege to work on it with Criterion."</p>
<p>Thelia had several working sessions with Lee Kline and David Phillips of Criterion. &ldquo;It was exciting to work on the project of these two film-making icons, Godard and Coutard. The review sessions were intense because we all realized the historical importance of remaining true to their color palette and look of the film, while extending the dynamic range of the shots in a way never seen on video.&rdquo;﻿</p>
<p>2 or 3 things I know about her, on the Criterion web site <a href="http://www.criterion.com/films/1333"><strong>here</strong></a>.</p>
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<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/Merge_Godard_01.jpg?__SQUARESPACE_CACHEVERSION=1263239084388" alt="" /></span></span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/level-agency-stills-motion.html"><rss:title>Level Agency: stills + motion</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/level-agency-stills-motion.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T22:00:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Level, a Minneapolis ad agency hired Merge to create a series of print and television spots that would play to the strengths of Level's creative, Merge's production model, and the clients desire to use real customers to tell their story.</p>
<p><strong>:60 Spot</strong></p>
<p><object width="684" height="385"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2131993&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2131993&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="684" height="385"></embed></object><br /><a href="http://vimeo.com/2131993">Medica</a> from <a href="http://vimeo.com/user894914">Merge</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>In two days spent around Minneapolis' Lake Calhoun we captured life as it unfolded, including the coolest soccer girl ever. The finished spot uses stills, HD motion and cutting edge visual effects. Original music was done by our friend <a href="http://chrispierce.com/">Chris Pierce</a>.</p>
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<p><strong>Still campaign</strong></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/Fair_Spread.jpg?__SQUARESPACE_CACHEVERSION=1226020585924" alt="" /></span></span><br /><strong>----------------------------------------------------------------------------------------------------------------------</strong></p>
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<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/horny-toad-brand-story.html"><rss:title>Horny Toad: brand story</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/horny-toad-brand-story.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T21:00:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p style="text-align: justify;">Four years ago Gordon Seabury, the CEO of California based clothing company Horny Toad, came upon a piece we did in <a href="http://merge.squarespace.com/how-we-partner/santiago-cuba.html">Santiago, Cuba</a> and saw an opportunity to tell his own company's story in a more compelling way. Working closely with his Creative Director Cari Carmean, we began experimenting with ways to fuse improvisation and art direction by photographing real people who embodied the company's motto "every Day is an Adventure". The resulting collaboration has created an entire brand identity in stills and motion for broadcast, catalog, web, trade show, and film festivals.</p>
<p style="text-align: justify;">&nbsp;</p>
<p><strong>Playing With Fire</strong></p>
<p><object width="684" height="385"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2141224&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2141224&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="684" height="385"></embed></object><br /><a href="http://vimeo.com/2141224">Saturday</a> from <a href="http://vimeo.com/user894914">Merge</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>"Saturday": a broadcast spot combining still photography and motion pictures, shot with real people in Austin who know that everyday is an adventure.</p>
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<p><strong>Every Day Is an Adventure Slideshow</strong></p>
<p><object width="684" height="510"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2161803&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2161803&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="684" height="510"></embed></object></p>
<p>Still Photographs: timeless images, timeless theme. Along with motion work, we have created an entire library of photography to bring to life the brand's tagline "Every Day is an Adventure".</p>
<p><strong><br /> Keepin' up with the Jones'</strong></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/IMG_0469.jpg?__SQUARESPACE_CACHEVERSION=1226020347720" alt="" /></span></span></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/IMG_0526.jpg?__SQUARESPACE_CACHEVERSION=1226020377517" alt="" /></span></span><br /><span class="full-image-block ssNonEditable"><strong>Company booth at <a href="http://www.outdoorretailer.com">Outdoor Retailer</a>, the industry's largest tradeshow.</strong><br /></span></p>
<p>&nbsp;<strong><br /> Best Junk Mail Ever</strong></p>
<p><object width="684" height="510"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2180338&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2180338&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="684" height="510"></embed></object><br /><a href="http://vimeo.com/2180338">Untitled</a> from <a href="http://vimeo.com/user894914">Merge</a> on <a href="http://vimeo.com">Vimeo</a>.<br />A quick flip through some of the direct mail catalogs Horny Toad distributes nationally.</p>
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<p><strong>Chairs Gone Wild!</strong></p>
<p><strong><object width="684" height="385"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2129650&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2129650&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="684" height="385"></embed></object><br /></strong>Chairski: a short guerilla documentary used to promote Horny Toad's sponsorship of the <a href="www.mountainfilm.org">Mountain Film Festival</a>.</p>
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<p><strong>On The Job in Baja.</strong></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/Spring09_Baja5742.jpg?__SQUARESPACE_CACHEVERSION=1226020438404" alt="" /></span></span></p>
<p><span class="full-image-block ssNonEditable">Our first use of the Red One on a Horny Toad shoot in Baja California.<br /></span><strong>-----------------------------------------------------------------------------------------------------------------------</strong></p>
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<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/national-geographic-klamath.html"><rss:title>National Geographic: Klamath</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/national-geographic-klamath.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T16:43:18Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Merge's David McLain shot the Klamath River for National Geographic Magazine.</p>
<p><object width="640" height="480"> <param name="flashvars" value="offsite=true&lang=en-us&page_show_url=%2Fphotos%2Fdavidmclain%2Fsets%2F72157623196775676%2Fshow%2F&page_show_back_url=%2Fphotos%2Fdavidmclain%2Fsets%2F72157623196775676%2F&set_id=72157623196775676&jump_to="></param> <param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649"></param> <param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&lang=en-us&page_show_url=%2Fphotos%2Fdavidmclain%2Fsets%2F72157623196775676%2Fshow%2F&page_show_back_url=%2Fphotos%2Fdavidmclain%2Fsets%2F72157623196775676%2F&set_id=72157623196775676&jump_to=" width="640" height="480"></embed></object></p>
<p>McLain has been a regular contributor to National Geographic Magazine for the past 6 years and has covered Inuit hunters in Greenland, Singapore, Bob Ballard, Allergies and longest lived people on earth.&nbsp;&nbsp; You can see a collection of stories he has shot for the Magazine at <a href="http://www.davidmclain.com/index-slides.html?gallery=National%20Geographic.">davidmclain.com</a>.﻿</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/national-geo-longevity.html"><rss:title>National Geo: Longevity</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/national-geo-longevity.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T16:42:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Merge's David McLain traveled to 3 continents to shoot the cover story on The Secrets of Longevity for National Geographic Magazine.</p>
<p><object width="640" height="480"> <param name="flashvars" value="offsite=true&lang=en-us&page_show_url=%2Fphotos%2Fdavidmclain%2Fsets%2F72157623197872024%2Fshow%2F&page_show_back_url=%2Fphotos%2Fdavidmclain%2Fsets%2F72157623197872024%2F&set_id=72157623197872024&jump_to="></param> <param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649"></param> <param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&lang=en-us&page_show_url=%2Fphotos%2Fdavidmclain%2Fsets%2F72157623197872024%2Fshow%2F&page_show_back_url=%2Fphotos%2Fdavidmclain%2Fsets%2F72157623197872024%2F&set_id=72157623197872024&jump_to=" width="640" height="480"></embed></object></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/ge-renewable-energy-spot.html"><rss:title>GE: renewable energy spot</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/ge-renewable-energy-spot.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T16:00:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Merge partnered with GE to create a video that helped tell the story of their Energy Financial Services Division.</p>
<p><object width="684" height="385"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2985274&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2985274&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="684" height="385"></embed></object><br /><a href="http://vimeo.com/2985274"></a></p>
<p>The goal of the piece was to convey the company's accomplishments in the field of renewable energy in visually compelling way. Under a tight deadline, a visually abstract subject and location shoots in Texas and Florida, Merge created motion from stills, also animating stock footage in the process. This combination of original content and highly customized stock, all in full HD, delivered GE timeless visual assets with an extended shelf-life.</p>
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<p><a href="http://vimeo.com/2985274">GE Renewable Energy Video</a> from <a href="http://vimeo.com/user894914">Merge</a> on <a href="http://vimeo.com">Vimeo</a>.<br /><a href="http://vimeo.com/2984261"><br /></a></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/santiago-cuba.html"><rss:title>Santiago, Cuba</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/santiago-cuba.html</rss:link><dc:creator>David</dc:creator><dc:date>2010-01-12T15:00:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>In the Autumn of 2003 David and I found ourselves in the Carribean (Bahamas and Cuba) working with team leader and archeologist extraordinaire <a href="http://www.northshire.com/siteinfo/bookinfo/9781605710112/0/">Dr. John Fox</a> on the last of the series of interactive education expeditions. This was ColumbusQuest and was centered around the mystery of Columbus' exact landfall and it's impact on the local population and beyond.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.mergegroup.com/storage/mclain_24.jpg?__SQUARESPACE_CACHEVERSION=1225765027151" alt="" /></span></span></p>
<p>We were eager to pursue our passion for combining motion and stills and started shooting life unfolding on a busy neighborhood street in Santiago de Cuba. Fascinated by the scene - some guys working on an old american car, but clueless as to how it would unfold we watched in utter amazement as they fixed a friend's motorcycle, rain came down, they washed their car, rappers gave us an impromptu performance and the hero car was fixed and taken for a joy ride. The result was a 3 minute short that played in film festivals and remains one of our favorite slices of life, and the cornerstone of our production model.</p>
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<p><object width="684" height="385"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2141933&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2141933&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="684" height="385"></embed></object><br /><a href="http://vimeo.com/2141933">Santiago</a> from <a href="http://vimeo.com/user894914">Merge</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.mergegroup.com/how-we-partner/leda-print-broadcast.html"><rss:title>LEDA: print &amp; broadcast</rss:title><rss:link>http://www.mergegroup.com/how-we-partner/leda-print-broadcast.html</rss:link><dc:creator>David</dc:creator><dc:date>2007-01-24T20:10:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Leslie Evans Design Associates was interested in Merge's still photography and motion picture capability, most recently powered by two revolutionary digital cinema tools: Red One on the front end and Assimilate Scratch on the back end. Charged with shooting and color correcting Red footage, Merge partnered with LEDA to deliver six HD broadcast spots and a print campaign.</p>
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