Jockey art director Eric Olson challenged Merge: create a new ending that matched the epic look and feel of an existing high-end broadcast spot shot in Prague on 35mm film.

Broadcast:
Merge used a small crew on location in the golden wheat fields of Palouse, WA, along with a crane and Merge's Red camera package. In post, Merge's in-house Scratch color grading and vfx capabilities offered the client a seamless and personalized finish.  The spot was recut to accommodate a new ending, a vfx light blast was created to transition into the wheat field, and paint and roto touch-ups were applied to the models and the wheat field.

Jockey Art Director Eric Olson: "Merge has a unique production model that integrates shooting and post. The final shot really brought our spot to a new level at tremendous value relative to a traditional production company. Having a rough-cut on my i-phone the morning after the shoot was pretty damn cool as well... everything with Merge from production to post, stills, vfx and motion, is nimble and collaborative."

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