Four years ago Gordon Seabury, the CEO of California based clothing company Horny Toad, came upon a piece we did in Santiago, Cuba and saw an opportunity to tell his own company's story in a more compelling way. Working closely with his Creative Director Cari Carmean, we began experimenting with ways to fuse improvisation and art direction by photographing real people who embodied the company's motto "every Day is an Adventure". The resulting collaboration has created an entire brand identity in stills and motion for broadcast, catalog, web, trade show, and film festivals.

 

Playing With Fire

Saturday from Merge on Vimeo.

"Saturday": a broadcast spot combining still photography and motion pictures, shot with real people in Austin who know that everyday is an adventure.

 

Every Day Is an Adventure Slideshow

Still Photographs: timeless images, timeless theme. Along with motion work, we have created an entire library of photography to bring to life the brand's tagline "Every Day is an Adventure".

Keepin' up with the Jones'

Company booth at Outdoor Retailer, the industry's largest tradeshow.

 
Best Junk Mail Ever

Untitled from Merge on Vimeo.
A quick flip through some of the direct mail catalogs Horny Toad distributes nationally.

 

Chairs Gone Wild!

Chairski: a short guerilla documentary used to promote Horny Toad's sponsorship of the Mountain Film Festival.

 

On The Job in Baja.

Our first use of the Red One on a Horny Toad shoot in Baja California.
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