GE: renewable energy spot

Merge partnered with GE to create a video that helped tell the story of their Energy Financial Services Division.

The goal of the piece was to convey the company's accomplishments in the field of renewable energy in visually compelling way. Under a tight deadline, a visually abstract subject and location shoots in Texas and Florida, Merge created motion from stills, also animating stock footage in the process. This combination of original content and highly customized stock, all in full HD, delivered GE timeless visual assets with an extended shelf-life.

GE Renewable Energy Video from Merge on Vimeo.